Japanese audiences will be the first in the world to see regularly scheduled TV shows in 3-D. Korean company Hyundai's E465 3-D TV, which requires special glasses to see the effect, went on sale for $4,980 in Tokyo on Saturday.

This will allow audiences to watch the 3-D content that Nippon BS Broadcasting (BS 11), a digital satcaster subsid of the NTV net, has been airing since December.

The station airs an hour of 3-D programming daily, including sports events, travel shows and animal documentaries. It plans to air live 3-D sports in summer or fall.

Hyundai It Japan will launch a 32-inch 3-D model in August for $2,000. Also in the works are 50-inch and larger models that will not require glasses to see the 3-D images.

3-D capable TVs from Samsung are on display at NAB in Las Vegas this week, but Samsung is not yet marketing the feature because there is no content available Stateside.

Story source: variety.com.