Warner Home Video has said that the Spartan war movie 300 is the fastest (and best) selling High-Definition disc to date.
The movie, which was released last week on Blu-ray and HD DVD, has already sold more than 250,000 copies, according to Warner.
The studio says the sales numbers top the previous record holder, The Departed, which was also released by Warner Home Video. The Departed was the first movie to break the 100,000 sales mark in high-def disc sales.
300 will soon hit 300k in high-def sales.
‘"300’ is an amazing film, and the High Definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,” said Ron Sanders, president of Warner Home Video. “This phenomenal response to 300 is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales.”
Unlike four studio rivals, which are supporting Blu-ray exclusively, Warner is releasing titles in both high-def disc formats. The studio claims it has more than 30 percent market share in the HDTV DVD category as a result.
The film 300, which is based on a graphic novel by Frank Miller, recounts the tale of 300 Spartans who fought the Persian army at the ancient Battle of Thermopylae.
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