The new low-budget film from director Steven Soderbergh promises to shake things up in the movie industry. In the US,
Bubble opens in theatres on Friday, Jan. 27, the same day it is broadcast in HDTV. Four days later, it comes out on DVD, effectively obsoleting the traditional 'window' between a film's cinema and DVD releases.
Bubble is being shown at Landmark Theaters, a chain owned by Internet maverick Mark Cuban; it is also being broadcast on the HDNet cable service on the same day. Many of the country's largest theater chains have refused to screen the film.
With a network of partners that relies on Cuban's media businesses, Soderbergh says he plans to make six low-budget movies that will be distributed by the "day-and-date" model, in which films are released on multiple formats within a matter of days.
Story source:
npr.org.
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