Sighting convenience, quality, lack of viruses and prosecution as justification, many netizens have given up on illegal fileswapping and have chosen a legal route to obtain their music downloads.
"The findings indicate that the music industry is approaching a strategic milestone with the population of legal downloaders close to exceeding that of pirates," Entertainment Media Research chief executive Russell Hart said.
John Enser, senior partner at Olswang, added in a statement: "Clear deterrents to illegal downloading are emerging, with fear of prosecution running high, and close behind is the sense that unauthorized downloading is 'not fair on the artists,' suggesting that the industry's messages, led by the British Phonographic Industry, are being communicated effectively."
Now an amazing 35% (at least acccording to this survey (by Entertainment Media Research) of music consumers get their music fix legally and the study predicts this percentage will soon pass the 40% who have pirated music.
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