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Press Release: Sony is taking the wraps off of a new Dual RW DVD burner that can write to DVD+R discs at speeds up to 12X on certified 8X DVD+R media, allowing for a full write-once disc to be recorded in approximately six minutes.
The new internal DRU-540A dual format DVD burner is ideal for those who want faster DVD burning speeds coupled with a feature-rich software suite, at an affordable price. Consumers will benefit from the faster speed for their video and audio projects, while business users will appreciate increased data backup performance. The 12X drive offers a high level of media compatibility, since it also supports 8X DVD-R and 4X DVD+/-RW burning, as well as 40X CD-R and 24X CD-RW recording speeds. For easy integration into a desktop computer or server, the DRU-540A drive comes equipped with an ATAPI interface. "Now that DVD burning is a mainstream technology, users are seeking faster speeds to reduce the time it takes to burn their home movies, digital scrapbooks and music DVDs," said Robert DeMoulin, marketing manager for branded storage products in Sony Electronics' IT Products Division. "This new DVD drive is Sony's fastest to date, and should quench the need of first-time buyers and DVD burning veterans alike." The DRU-540A is Sony's sixth-generation Dual RW DVD burner, further contributing to its leadership in the PC-attached DVD drive market. According to DeMoulin, "Sony was credited for opening a new market when we shipped the world's first multi-format DVD burners in 2002, and this month we are staking our claim as the first company to ship double layer DVD drives in the United States." Software: Sony's DRU-540A comes bundled with DVD video authoring software, as well as with DVD/CD burning software for creating data, music, and video DVDs and CDs. The full-featured Nero(R) software suite also includes packet-writing software for users to easily record files and folders by dragging them to the appropriate icon on their hard drive. All tasks and applications are accessible via the unique Nero StartSmart(TM) launcher, which serves as the drive's ultimate command center, giving the user one-click access to all programs in the package. The software suite includes:
Availability and Pricing The internal DRU-540A rewritable drive will be available next month for an estimated selling price of about $180 (£98). Specifications:
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