Maxell Debuts World's First 5X DVD-RAM Media

Press Release: Maxell have introduced the world's first 5X DVD-RAM disc, the fastest rewritable, high-capacity DVD media currently available.

Maxell's latest DVD-RAM media is based on its newly-developed Bismuth Coupling Material (BCM) recording layer, which improves signal to noise ratio for higher reliability during high-speed recording. The new media has a capacity of 4.7GB, which equates to up to six hours of video in extended play mode.

It is also backward compatible, supporting recording at 2X and 3X in addition to its 5X speed. The single-sided disc is compatible with all DVD-RAM drives and recorders and RAM readable DVD-ROM devices and DVD players.

Maxell's advanced hard coating provides superior durability and the anti-static properties make the Maxell 5X DVD-RAM media resistant to dust and dirt. BCM recording layer technology, together with an error correction system, and unrivaled shelf life ensures high reliability for data storage and recovery.

Maxell's latest DVD-RAM product is ideally suited for multimedia storage, software title production, large file storage, data transfer and library systems, as well as high-capacity archival storage.

"More and more individuals, businesses and corporations are turning to DVD media as a way to store and archive critical digital information," said Peter Brinkman, Vice President of Marketing, Maxell Corporation of America. "By offering the industry's most advanced and fastest DVD-RAM media, we are making the commitment to our customers that, Maxell media will be there to safeguard their most sensitive business data."

DVD-RAM is an advanced recording media format that offers a range of digital data applications. Its phase-change recording material allows discs to be re-recordable and erasable, and a superior defect management system ensures accurate recording and playback. DVD-RAM allows instant, random access to any location on the disc for fast and easy data reading and writing.

Because DVD-RAM supports fast formatting and no finalizing, it is an extremely easy-to-use media. And with DVD-RAM, changes can be made directly on the disc without the need to transfer data to a hard drive first, speeding up the editing tasks.

Maxell DVD-RAM discs are backed by a limited lifetime warranty, satisfaction guarantee and toll-free technical support. The 5X DVD RAM media will be available in June 2004 and will be shown by Maxell at a RAM Promotion Group event in conjunction with CeBIT America in New York City.

Maxell Website: maxell-data.com.